Stromkilometer
for Schulschiff with LMGI
5.6.2024
Every year, the "Schulschiff"—a Viennese school located on a ship anchored on the Danube—hosts a competition called the "Stromkilometer." In this competition, students from the University of Applied Arts are invited to design a multiple that the graduating students of that year will receive as a graduation gift along with their diploma.
The multiple links the “Schulschiff”, the grassy banks of the Danube and the sense of community in a towel. Inspired by children's play mats with street prints, we designed an r-PET microfiber towel printed with a meadow pattern in the correct scale. When used, the background blends seamlessly with the grassy area, highlighting the second graphic element: a river network featuring a graphic abstraction of the Schulschiff navigating across the towel.
Pattern
What makes it truly distinctive is revealed when the recently graduated class reunites for a swimming day at Danube Island. As each student lays out their towel, the 1:2 aspect ratio causes the individual designs to connect, forming a continuous river network across the group. The towels, once separate, come together to represent the re-emergence of their social networks.